WHY AMAZON CHANGED HIS LOGO
The new logo design of Amazon featured Amazon’s signature curved arrow against a brown background. Several social media users were quick to notice that the jagged edges of the blue tape closely resembled Hitler’s characteristic toothbrush moustache.
Another customer had said: “It’s not just a ripped Scotch tape, it’s a ripped Scotch tape that has a similar shape and is right on top of a smiling mouth - Looks like a happy little cardboard Adolf to me.”
Brand designer Studio LWD founder Laura Weldon said: "Brands change and tweak their logos all the time.
"It reflects well on Amazon that they listened to their customers.
"It's clear they care about what their customers say and put the customer at the heart of what they do.
"That can only be a good thing."
Launched in January, the icon depicts a strip of blue tape over an Amazon "smile" logo.
But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator.
The technology giant has now changed the design to a folded blue tape, following customer feedback.
Amazon told BBC News the first icon had been trialled in a few countries before the change had been made.
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